Jing Daily

Launched in 2009, Jing Daily is a leading digital publication on luxury consumer trends in China. Professionals seeking to understand China’s complex and rapidly evolving luxury industry look to Jing Daily for fresh and accurate insights. They publish up-to-the-minute news updates, reports on key trends, insights from leading industry figures, and in-depth analysis on this vitally important market.
Jing Daily
Launched in 2009, Jing Daily is a leading digital publication on luxury consumer trends in China. Professionals seeking to understand China’s complex and rapidly evolving luxury industry look to Jing Daily for fresh and accurate insights. They publish up-to-the-minute news updates, reports on key trends, insights from leading industry figures, and in-depth analysis on this vitally important market.

Latest from Jing Daily

How do Chinese influencers calculate their fees to market luxury items?

There are 6 key factors that KOLs consider to determine their asking price

14 Apr 2019 - 12:00PM

There are 6 key factors that KOLs consider to determine their asking price

How do Chinese influencers calculate their fees to market luxury items?
Opinion | Why AI is the best way for luxury brands to ‘understand’ millennials

As influential younger consumers increasingly disrupt the status quo of brands, firms must harness AI-based high-end strategies to gain insights so they can connect.

5 Apr 2019 - 2:37AM

As influential younger consumers increasingly disrupt the status quo of brands, firms must harness AI-based high-end strategies to gain insights so they can connect.

Why AI is the best way for luxury brands to ‘understand’ millennials
Why are Chinese millennial women obsessed with having perfect skin?

Spending on skin improvement products and procedures has risen to previously unthinkable levels among nation’s women aged 22 to 33

24 Mar 2019 - 12:48AM

Spending on skin improvement products and procedures has risen to previously unthinkable levels among nation’s women aged 22 to 33

Why are Chinese millennial women obsessed with having perfect skin?
Opinion | How can a luxury brand be authentic and relevant for millennials?

Managing the equity of a brand has never been so important, writes Daniel Langer

21 Mar 2019 - 2:00AM

Managing the equity of a brand has never been so important, writes Daniel Langer

How can a luxury brand be authentic and relevant for millennials?
Opinion | China’s Generation Z: All you need to know about luxury’s extreme disruption force

It is always digital first for this demographic, and traditional luxury, premium and lifestyle brands need to reconsider how to create engaging consumer experiences

3 Mar 2019 - 10:02AM

It is always digital first for this demographic, and traditional luxury, premium and lifestyle brands need to reconsider how to create engaging consumer experiences

China’s Generation Z: All you need to know about luxury’s extreme disruption force
Why now is the perfect time for new brands to invest in China, says strategy firm’s CEO

Companies can also arm themselves during uncertain economic times, Daniel Langer, of Équité, tells business leaders in New York

17 Feb 2019 - 2:02PM

Companies can also arm themselves during uncertain economic times, Daniel Langer, of Équité, tells business leaders in New York

Why now is the perfect time for new brands to invest in China, says strategy firm’s CEO
Why luxury brands cannot depend on Chinese millennials for future prosperity

A new report by Yaok Institute finds that millennials are ‘marginal’ consumers, who don’t make enough purchases to be considered a sustainable source of revenue

7 Feb 2019 - 3:18PM

A new report by Yaok Institute finds that millennials are ‘marginal’ consumers, who don’t make enough purchases to be considered a sustainable source of revenue

Why luxury brands cannot depend on Chinese millennials for future prosperity
Why Dior, Chanel and Louis Vuitton look to Douyin, China’s hot video app, to boost profiles

Since August, Dior has gained 282,000 followers to its posts on the platform, which attracts 250 million active daily users – 60 per cent of them women

5 Feb 2019 - 12:01PM

Since August, Dior has gained 282,000 followers to its posts on the platform, which attracts 250 million active daily users – 60 per cent of them women

Why Dior, Chanel and Louis Vuitton look to Douyin, China’s hot video app, to boost profiles
What will the new year bring for luxury brands in China?

With the industry facing challenges on the mainland, we make five radical predictions about what companies can expect over the next 12 months

13 Jan 2019 - 2:02PM

With the industry facing challenges on the mainland, we make five radical predictions about what companies can expect over the next 12 months

What will the new year bring for luxury brands in China?
How are luxury brands refining their WeChat advertising strategies?

Experts reveal what the future holds as big companies put more emphasis on China and seek a greater understanding of local consumers’ behaviour

9 Jan 2019 - 11:38AM

Experts reveal what the future holds as big companies put more emphasis on China and seek a greater understanding of local consumers’ behaviour

How are luxury brands refining their WeChat advertising strategies?
Opinion | Top 2019 trends to look out for in luxury shopping and travel among Chinese consumers

The number of independent travellers will grow, the price gap between luxury goods in China and the world will shrink, and China’s online resource Little Red Book will become a greater part of overseas shopping research

3 Jan 2019 - 12:01PM

The number of independent travellers will grow, the price gap between luxury goods in China and the world will shrink, and China’s online resource Little Red Book will become a greater part of overseas shopping research

Top 2019 trends to look out for in luxury shopping and travel among Chinese consumers
Opinion | Why Chinese millennials are willing to max out their cards for luxury goods

As a group that desires instant gratification, young people are willing to embrace a life of debt in order to own high-profile luxury goods

7 Jan 2019 - 12:58PM

As a group that desires instant gratification, young people are willing to embrace a life of debt in order to own high-profile luxury goods

Why Chinese millennials are willing to max out their cards for luxury goods
Why are China’s millennials hooked to the country’s US$5 billion live-streaming world?

Hard-hitting documentary ‘The People’s Republic of Desire’ looks at the exploitative virtual world of YY.com, a Chinese site focused on live video streaming

4 Jan 2019 - 4:51PM

Hard-hitting documentary ‘The People’s Republic of Desire’ looks at the exploitative virtual world of YY.com, a Chinese site focused on live video streaming

Why are China’s millennials hooked to the country’s US$5 billion live-streaming world?
Which luxury brands do China’s Gen Z say represent them the best?

The demographic’s appreciation for luxe goods – from a Rolex watch to a Gucci handbag – has evolved, with purchases made for their enjoyment, rather than to display wealth

22 Dec 2018 - 4:01PM

The demographic’s appreciation for luxe goods – from a Rolex watch to a Gucci handbag – has evolved, with purchases made for their enjoyment, rather than to display wealth

Which luxury brands do China’s Gen Z say represent them the best?
‘Palace Museum Lipstick’ – a hot new brand name on the lips of Chinese consumers

A social media post about the release of six Chinese-made lipsticks, inspired by objects in the Beijing museum, goes viral – followed by 1,000 orders in a night

19 Dec 2018 - 1:02PM

A social media post about the release of six Chinese-made lipsticks, inspired by objects in the Beijing museum, goes viral – followed by 1,000 orders in a night

‘Palace Museum Lipstick’ – a hot new brand name on the lips of Chinese consumers
Will Samsung China’s deal with ‘knock-off’ Supreme brand backfire on the South Korean conglomerate?

Critics denounced the move on Weibo, while original New York streetwear brand Supreme lashes out against Italian ‘copycat’ after the partnership is announced

13 Dec 2018 - 2:10PM

Critics denounced the move on Weibo, while original New York streetwear brand Supreme lashes out against Italian ‘copycat’ after the partnership is announced

Will Samsung China’s deal with ‘knock-off’ Supreme brand backfire on the South Korean conglomerate?
How much did Fan Bingbing’s tax scandal damage her reputation as a luxury brand ambassador?

The Chinese actress gained fame after appearing in the X-Men and Iron Man film franchises, but had the likes of Louis Vuitton, Montblanc and Guerlain worried after being hit with a US$129 million tax bill

8 Dec 2018 - 4:01PM

The Chinese actress gained fame after appearing in the X-Men and Iron Man film franchises, but had the likes of Louis Vuitton, Montblanc and Guerlain worried after being hit with a US$129 million tax bill

How much did Fan Bingbing’s tax scandal damage her reputation as a luxury brand ambassador?
Why Tencent is betting that China's appetite for luxury will continue to grow

The platform is diversifying its business model, using its WeChat edge to attract big-budget advertisers such as Christian Dior, Tiffany, Cartier, Gucci and Louis Vuitton

5 Dec 2018 - 12:03PM

The platform is diversifying its business model, using its WeChat edge to attract big-budget advertisers such as Christian Dior, Tiffany, Cartier, Gucci and Louis Vuitton

Why Tencent is betting that China's appetite for luxury will continue to grow
Who is the man behind LVMH Moët Hennessy Louis Vuitton’s digital sales boom?

Ian Rogers was appointed the new chief digital officer in 2015, and in 2017, total revenue across multiple platforms went from 5 per cent a year earlier to about a third

24 Nov 2018 - 4:00PM

Ian Rogers was appointed the new chief digital officer in 2015, and in 2017, total revenue across multiple platforms went from 5 per cent a year earlier to about a third

Who is the man behind LVMH Moët Hennessy Louis Vuitton’s digital sales boom?
Why Chinese lovers splurge on luxury goods on Singles’ Day

Viral discussions on social media make the iPhone X, YSL lipstick and Dyson hairstylers true yardsticks of love on the nation’s November 11 holiday

9 Nov 2018 - 4:28PM

Viral discussions on social media make the iPhone X, YSL lipstick and Dyson hairstylers true yardsticks of love on the nation’s November 11 holiday

Why Chinese lovers splurge on luxury goods on Singles’ Day
Which high-end travel apps do wealthy Chinese travellers love?

Rich holidaymakers are increasingly making bookings with their smartphones where customised itineraries, travel advice and prices are all at their fingertips

6 Nov 2018 - 5:44AM

Rich holidaymakers are increasingly making bookings with their smartphones where customised itineraries, travel advice and prices are all at their fingertips

Which high-end travel apps do wealthy Chinese travellers love?
Patience pays off for brands using Chinese KOLs to boost online sales

Data shows companies will not achieve quick returns on investment as costly mainland marketing campaigns tend to spark slow changes in consumer habits

9 Nov 2018 - 6:20AM

Data shows companies will not achieve quick returns on investment as costly mainland marketing campaigns tend to spark slow changes in consumer habits

Patience pays off for brands using Chinese KOLs to boost online sales
‘Crazy Rich Asians’ gets the go-ahead to open in China: what does this mean for luxury brands?

Screenings will start from November 30, which could help to revive spending on luxury goods after reports of a third-quarter slowdown

19 Oct 2018 - 9:02AM

Screenings will start from November 30, which could help to revive spending on luxury goods after reports of a third-quarter slowdown

‘Crazy Rich Asians’ gets the go-ahead to open in China: what does this mean for luxury brands?
What wealthy Chinese want from their travel experiences - and what they don't want

Some complain they are charged high fees while others want to have a relaxing itinerary so they can absorb the local culture

15 Oct 2018 - 2:03AM

Some complain they are charged high fees while others want to have a relaxing itinerary so they can absorb the local culture

What wealthy Chinese want from their travel experiences - and what they don't want
China’s 7 top travel influencers with an instinct for #wanderlust trends

Brands are keen to recruit high-profile Chinese bloggers travelling overseas, whose opinions can sway the choices made by their followers

7 Oct 2018 - 4:03PM

Brands are keen to recruit high-profile Chinese bloggers travelling overseas, whose opinions can sway the choices made by their followers

China’s 7 top travel influencers with an instinct for #wanderlust trends
Can reality TV star Kim Kardashian West become Chinese influencer?

American launches account on mainland’s social media beauty platform, Little Red Book, which has more than 100 million registered users

7 Oct 2018 - 12:01PM

American launches account on mainland’s social media beauty platform, Little Red Book, which has more than 100 million registered users

Can reality TV star Kim Kardashian West become Chinese influencer?
Are China’s affluent ‘Buddha youth’ turning their backs on luxury brands?

Research shows most wealthy Chinese born from 1995 to 2000 still like and want expensive things buy are interested in following more spiritual way of life.

6 Oct 2018 - 3:03AM

Research shows most wealthy Chinese born from 1995 to 2000 still like and want expensive things buy are interested in following more spiritual way of life.

Are China’s affluent ‘Buddha youth’ turning their backs on luxury brands?
How luxury brands like YSL and Chloe are targeting Chinese women with virtual boyfriend experience

Fans fall for intimate ads in which they can immerse themselves in a virtual experience with idols they adore

29 Sep 2018 - 2:36PM

Fans fall for intimate ads in which they can immerse themselves in a virtual experience with idols they adore

How luxury brands like YSL and Chloe are targeting Chinese women with virtual boyfriend experience
How has Chinese drama ‘Story of Yanxi Palace’ made an impact on the global fashion stage?

Social media has been abuzz about ‘Story of Yanxi Palace’ with ‘Elle China’ and other top magazines focusing on stars and authentic outfits and style of series

29 Sep 2018 - 2:36PM

Social media has been abuzz about ‘Story of Yanxi Palace’ with ‘Elle China’ and other top magazines focusing on stars and authentic outfits and style of series

How has Chinese drama ‘Story of Yanxi Palace’ made an impact on the global fashion stage?
Weibo vs WeChat: KOL report reveals what Chinese travellers use to pick holidays

Tokyo, Paris and Los Angeles top summer spots says ParkLu report that shows key opinion leaders’ moving from private to public platforms

29 Sep 2018 - 2:36PM

Tokyo, Paris and Los Angeles top summer spots says ParkLu report that shows key opinion leaders’ moving from private to public platforms

Weibo vs WeChat: KOL report reveals what Chinese travellers use to pick holidays