Whether Shanghai Tang will be successful will depend on if the brand can make up its mind on if it’s meant for customers in China or in Europe. Photo: fastmanagement.com

Can Italian businessman save Shanghai Tang from an identity crisis?

The brand’s success will depend on its decision as to whether it is for Chinese or European customers

Topic |   Fashion in Hong Kong and China

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Whether Shanghai Tang will be successful will depend on if the brand can make up its mind on if it’s meant for customers in China or in Europe. Photo: fastmanagement.com
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