French luxury brand Hermès used a film campaign to publicise its horseshoe-throwing game, ‘H-pitchhh‘. Photo: Vogue

Luxury brands Hermès, Guerlain and Dior use mobile games to attract Chinese millennials 

Research by Goldman Sachs found online gaming is not only important with young mainlanders as a way to have fun, but also help them develop identities

Topic |   Luxury & Gaming

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French luxury brand Hermès used a film campaign to publicise its horseshoe-throwing game, ‘H-pitchhh‘. Photo: Vogue
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