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Leona Liu

Nielsen’s survey shows Chinese millennials buy luxury products as they desire a better quality of life. The terms they use to describe better quality are “appearance”, “fitness”, “convenience” and “digital connectivity”.
How smartphone apps are connecting China's millennial luxury travellers
With a 97 per cent smartphone penetration rate among the generation, unlike the West, many pay their daily bills and luxury consumptions on third party platforms WeChat Wallet or Alipay.
Boston Consulting Group’s survey of Chinese millennials shows they choose brands based on how much it fits their identity and personality. What they wear is an expression of the self, be it mild or rebellious.
According to Deloitte, quality and uniqueness are the most important factors in drawing millennial consumers to luxury products. Heritage and aspirational qualities are less important.
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Many luxury brands are driven by what the millennials are looking for.

Fashion labels up their eco vibe to keep millennials buying

Community Clothing’s classic Harrington jacket features a zip front, two button collar, ribbed cuff and waistband. The jacket is sewn in 11oz waterproofed cotton twill from British Millerain in Rochdale. They are produced in a Blackburn factory that has been operating since 1860. Photo: Instagram @COMMUNITY_CLOTHING

Piles of clothing

Get up, stand up

Green is the new black

Which are the top 10 cars being driven by millennials in the US?

The Toyota Camry features innovative technology and ranks fourth among the top 10 cars millennials are buying.

Hollis Johnson/Business Insider

Ford

FCA North America

Toyota

Hyundai

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Nissan

Chevrolet

Why Singapore is home to so many self-made millennial millionaires

Singapore’s millennial millionaires are motivated by a desire to secure financial security for family and loved ones. Photo: Pixabay

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This younger generation buy luxury products because they desire a quality lifestyle


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