‘Palace Museum Lipstick’ – a hot new brand name on the lips of Chinese consumers
A social media post about the release of six Chinese-made lipsticks, inspired by objects in the Beijing museum, goes viral – followed by 1,000 orders in a night
This article was originally written by Ruonan Zheng for Jing Daily
A new range of six Chinese lipsticks – all inspired by objects found inside Beijing’s Palace Museum – have proved a huge hit with consumers.
The announcement “Palace Museum Lipsticks are finally here!”, posted on the WeChat Chinese social media platform on December 9, quickly went viral – attracting more than 100,000 views.
More than 1,000 orders were placed for the lipsticks, priced at about US$30 each, in a single night.
One of the reasons for the popularity of the lipsticks is said to be the fact that they are made by a local Chinese company, the Beijing-based Bloomage Biotechnology, rather than an imported product, like most cosmetics sold on the mainland.
Each one of the lipsticks has been inspired by an object in the Palace Museum collection, the announcement said.
The colour of most popular lipstick, for example, called “Lang Yao Red”, was inspired by an ancient ceramic bottle in the museum, and has already attracted more than 600 orders.
Consumers were quick to praise the new collection.
One WeChat user wrote: “It’s impressive to see Chinese style done right. The colours are trendy ... I am excited to get more home-grown brands.”