Gucci creations by creative director Alessandro Michele, such as its Cruise 2019 fashion show (above) in Arles, France, in May, have gone down well with consumers, who like the Italian fashion brand’s mash-up of high and low cultural references.

Gucci and other luxury brands are shaking off their old-fashioned airs to attract millennials and Gen Z – and it’s really paying off

A demand for irreverence among youth is leading fashion brands like Diesel and Highsnobiety to rethink their refined aesthetic, and embrace openness and accessibility

Topic |   Fashion

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Gucci creations by creative director Alessandro Michele, such as its Cruise 2019 fashion show (above) in Arles, France, in May, have gone down well with consumers, who like the Italian fashion brand’s mash-up of high and low cultural references.
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