Saisangeeth Daswani

Saisangeeth Daswani

Saisangeeth Daswani Head of Advisory - Fashion, Beauty & APAC Saisangeeth writes on behalf of STYLUS. She has experience translating future trends and applying them as business solutions in marketing, retail, product and design strategies. She has worked across fashion, luxury and branding in the US, Asia and Australia. Previously, Saisangeeth was a trend director at Stylesight and WGSN, working with leading international brands to inspire and inform their creative endeavours through seasonal and trend forecasts. Born in Hong Kong, she speaks Cantonese, Mandarin and French.

Latest from Saisangeeth Daswani

Luxury brands are ditching KOLs for virtual influencers in China: how Alexander McQueen, Dior and Prada are turning to digital avatars and AI idols to woo millennials

Luxury brands are increasingly using digital avatars to reach China’s new generation of savvy digital natives – does this signal the end of the celebrity ambassador?

Luxury brands are increasingly using digital avatars to reach China’s new generation of savvy digital natives – does this signal the end of the celebrity ambassador?

Luxury brands are ditching KOLs for virtual influencers in China: how Alexander McQueen, Dior and Prada are turning to digital avatars and AI idols to woo millennials
21 Oct 2021 - 9:48PM
Is fashion really entering a ‘sustainability decade’? Farfetch brings conscious luxury while Nona Source sells certified LVMH Maisons’ deadstock fabric – but will it be enough?

Excess is out, for the good of the planet, and a new, more thoughtful and more sustainable approach to fashion finally taking shape – can the notoriously excessive luxury industry truly change?

Excess is out, for the good of the planet, and a new, more thoughtful and more sustainable approach to fashion finally taking shape – can the notoriously excessive luxury industry truly change?

Is fashion really entering a ‘sustainability decade’? Farfetch brings conscious luxury while Nona Source sells certified LVMH Maisons’ deadstock fabric – but will it be enough?
12 Sep 2021 - 8:00AM
Gucci, Louis Vuitton and Sergio Rossi use made-to-order technology to craft personalised fashion – but why no Chinese characters?

Elite Chinese consumers increasingly want to express their individualism through their purchases – and the luxury industry is working out how best to satisfy this evolving demand

Elite Chinese consumers increasingly want to express their individualism through their purchases – and the luxury industry is working out how best to satisfy this evolving demand

Gucci, Louis Vuitton and Sergio Rossi use made-to-order technology to craft personalised fashion – but why no Chinese characters?
4 Aug 2020 - 3:00PM
5G meets high fashion: Why luxury designers are rethinking their creative process – with skins augmented for the digital space

Fashion houses and designers such as Louis Vuitton are thinking beyond physical looks to create new levels of interest using digital methods

Fashion houses and designers such as Louis Vuitton are thinking beyond physical looks to create new levels of interest using digital methods

5G meets high fashion: Why luxury designers are rethinking their creative process – with skins augmented for the digital space
25 May 2020 - 3:00AM
Dolce & Gabbana’s pizza with chopsticks, Prada’s blackface monkeys: how fashion woke up to its diversity problem in 2019

It took some epic fails for the fashion industry to finally face up to its diversity problem, but now the race towards inclusion is officially on

It took some epic fails for the fashion industry to finally face up to its diversity problem, but now the race towards inclusion is officially on

Dolce & Gabbana’s pizza with chopsticks, Prada’s blackface monkeys: how fashion woke up to its diversity problem in 2019
10 Nov 2019 - 2:00AM
How luxury brands are using CGI models, AR and VR to attract online-savvy Gen Z shoppers

Gucci was the first label to let users’ virtual avatars don branded apparel on Facebook Messenger, WhatsApp and Weibo apps

Gucci was the first label to let users’ virtual avatars don branded apparel on Facebook Messenger, WhatsApp and Weibo apps

How luxury brands are using CGI models, AR and VR to attract online-savvy Gen Z shoppers
14 Sep 2019 - 12:00PM
From social media to self-gifting, here’s how luxury brands cleverly connect with affluent Asian millennials

With nearly 60 per cent of the world’s millennials living in China, Hong Kong, Singapore, Japan, South Korea and India, top brands like Chanel, Christian Dior and Louis Vuitton are wooing them with unique marketing campaigns

With nearly 60 per cent of the world’s millennials living in China, Hong Kong, Singapore, Japan, South Korea and India, top brands like Chanel, Christian Dior and Louis Vuitton are wooing them with unique marketing campaigns

From social media to self-gifting, here’s how luxury brands cleverly connect with affluent Asian millennials
10 Aug 2019 - 10:00AM
What is Gen M and why are brands targeting this market?

By fusing Islamic culture with technology and an edgy aesthetic, progressive entrepreneurs like Shazia Ijaz and Ayana Ife are tapping a hungry market

By fusing Islamic culture with technology and an edgy aesthetic, progressive entrepreneurs like Shazia Ijaz and Ayana Ife are tapping a hungry market

What is Gen M and why are brands targeting this market?
24 May 2019 - 10:27AM
Gucci and other luxury brands are shaking off their old-fashioned airs to attract millennials and Gen Z – and it’s really paying off

A demand for irreverence among youth is leading fashion brands like Diesel and Highsnobiety to rethink their refined aesthetic, and embrace openness and accessibility

A demand for irreverence among youth is leading fashion brands like Diesel and Highsnobiety to rethink their refined aesthetic, and embrace openness and accessibility

Gucci and other luxury brands are shaking off their old-fashioned airs to attract millennials and Gen Z – and it’s really paying off
4 Jan 2019 - 10:16AM
How luxury retail is turning to gaming to drive brand-consumer interactions

Chanel, YSL Beauté and Burberry are offering compelling activations to satisfy shoppers who crave experiences

Chanel, YSL Beauté and Burberry are offering compelling activations to satisfy shoppers who crave experiences

How luxury retail is turning to gaming to drive brand-consumer interactions
22 Sep 2018 - 10:01AM
Forget the ‘it’ bag: the season’s hottest fashion accessory is self-expression

Gucci’s creative director Alessandro Michele use of severed heads on the autumn/winter 2018 runway proved powerful fashion statement

Gucci’s creative director Alessandro Michele use of severed heads on the autumn/winter 2018 runway proved powerful fashion statement

Forget the ‘it’ bag: the season’s hottest fashion accessory is self-expression
23 Mar 2018 - 2:11PM
Is Gucci Garden worth all the hype?

How Gucci Garden is ushering in a new age of luxury retail

How Gucci Garden is ushering in a new age of luxury retail

Is Gucci Garden worth all the hype?
19 Jan 2018 - 12:08PM