Saisangeeth Daswani
Saisangeeth Daswani
Saisangeeth Daswani Head of Advisory - Fashion, Beauty & APAC Saisangeeth writes on behalf of STYLUS. She has experience translating future trends and applying them as business solutions in marketing, retail, product and design strategies. She has worked across fashion, luxury and branding in the US, Asia and Australia. Previously, Saisangeeth was a trend director at Stylesight and WGSN, working with leading international brands to inspire and inform their creative endeavours through seasonal and trend forecasts. Born in Hong Kong, she speaks Cantonese, Mandarin and French.

Luxury brands are increasingly using digital avatars to reach China’s new generation of savvy digital natives – does this signal the end of the celebrity ambassador?

Excess is out, for the good of the planet, and a new, more thoughtful and more sustainable approach to fashion finally taking shape – can the notoriously excessive luxury industry truly change?

Elite Chinese consumers increasingly want to express their individualism through their purchases – and the luxury industry is working out how best to satisfy this evolving demand

It took some epic fails for the fashion industry to finally face up to its diversity problem, but now the race towards inclusion is officially on

With nearly 60 per cent of the world’s millennials living in China, Hong Kong, Singapore, Japan, South Korea and India, top brands like Chanel, Christian Dior and Louis Vuitton are wooing them with unique marketing campaigns

By fusing Islamic culture with technology and an edgy aesthetic, progressive entrepreneurs like Shazia Ijaz and Ayana Ife are tapping a hungry market

A demand for irreverence among youth is leading fashion brands like Diesel and Highsnobiety to rethink their refined aesthetic, and embrace openness and accessibility