As luxury brands update their WeChat strategies, how can they ensure their advertising budgets are used effectively? Photo: Jing Daily

How are luxury brands refining their WeChat advertising strategies?

Experts reveal what the future holds as big companies put more emphasis on China and seek a greater understanding of local consumers’ behaviour

Topic |   WeChat

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As luxury brands update their WeChat strategies, how can they ensure their advertising budgets are used effectively? Photo: Jing Daily
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