Gucci took a tongue-in-cheek twist for the Year of the Pig collection and featured Disney’s ‘Three Little Pigs’ motif. Photo: Courtesy of Gucci, The Three Little Pigs Disney

Lunar New Year campaigns: who’s got it right – and who’s making a pig’s ear of things?

Not all luxury brands have figured out their way to the Chinese appetite or wallet

Topic |   Luxury in China

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Gucci took a tongue-in-cheek twist for the Year of the Pig collection and featured Disney’s ‘Three Little Pigs’ motif. Photo: Courtesy of Gucci, The Three Little Pigs Disney
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