Ty Yiu

Ty Yiu

As a lifestyle journalist turned luxury-marketing specialist, Ty Yiu is an insider when it comes to all things luxe. Writing about fashion, timepieces and the finer things in life, Ty shines the spotlight on the movers and shakers of the Chinese luxury industry and its ups and downs.

Latest from Ty Yiu

Stephanie Au, Tony Wu and 3 other Hong Kong athletes who are now actors, models and Instagram influencers

From the pool and the track, sports stars Stephanie Au, Nicholas Choi, Cecilia Yeung, Tony Wu and Yvette Kong are now on the catwalk and in the spotlight

8 Jul 2020 - 4:03PM

From the pool and the track, sports stars Stephanie Au, Nicholas Choi, Cecilia Yeung, Tony Wu and Yvette Kong are now on the catwalk and in the spotlight

Stephanie Au, Tony Wu and 3 other Hong Kong athletes who are now actors, models and Instagram influencers
Will The9 – the C-pop girl group that won iQiyi’s hit reality show Youth With You Season 2 – hit the big time?

Winners of Youth With You Season 2, with a unique blend of gender neutral and pop princess members, The9 look set to take C-pop to the world

12 Jun 2020 - 11:00AM

Winners of Youth With You Season 2, with a unique blend of gender neutral and pop princess members, The9 look set to take C-pop to the world

Will The9 – the C-pop girl group that won iQiyi’s hit reality show Youth With You Season 2 – hit the big time?
Celebrities Yang Mi, Li Xiaolu and Chen He sold face masks and lipstick with TikTok and Taobao during coronavirus –what next for e-commerce in China?

Stars like Yang Mi, Li Xiaolu and Chen He all switched to live streaming to sell products online during lockdown – as the entertainment world picks up again, how will celebrities and brands react to the new normal?

29 May 2020 - 5:00PM

Stars like Yang Mi, Li Xiaolu and Chen He all switched to live streaming to sell products online during lockdown – as the entertainment world picks up again, how will celebrities and brands react to the new normal?

Celebrities Yang Mi, Li Xiaolu and Chen He sold face masks and lipstick with TikTok and Taobao during coronavirus –what next for e-commerce in China?
Why Gucci, Louis Vuitton, Prada and other luxury brands were playing to win China’s 520 game

Louis Vuitton collaborated with Song Jia and Li Jiaqi and Gucci asked Chris Lee, Ni Ni and Lu Han to record love messages commemorating May 20

22 May 2020 - 5:00PM

Louis Vuitton collaborated with Song Jia and Li Jiaqi and Gucci asked Chris Lee, Ni Ni and Lu Han to record love messages commemorating May 20

Why Gucci, Louis Vuitton, Prada and other luxury brands were playing to win China’s 520 game
Virtual supermodels carried fashion through coronavirus – are AR and VR technologies the ‘new normal’ for luxury brands?

Virtual supermodels saved fashion during coronavirus lockdown – but are these AR and VR technologies the ‘new normal’ for luxury brands?

8 May 2020 - 8:00PM

Virtual supermodels saved fashion during coronavirus lockdown – but are these AR and VR technologies the ‘new normal’ for luxury brands?

Virtual supermodels carried fashion through coronavirus – are AR and VR technologies the ‘new normal’ for luxury brands?
How China’s top WeChat, Weibo, Taobao and TikTok influencers have been working from home during coronavirus lockdown

And which social media celebrity managed to sell a rocket launch service – for US$5.6 million – from behind quarantine?

1 May 2020 - 7:00AM

And which social media celebrity managed to sell a rocket launch service – for US$5.6 million – from behind quarantine?

How China’s top WeChat, Weibo, Taobao and TikTok influencers have been working from home during coronavirus lockdown
How Louis Vuitton, Chanel and Off-White are defying Covid-19 and reuniting with fashion fanatics on Nintendo’s Animal Crossing

Quarantine-friendly Animal Crossing: New Horizons, by Nintendo, is a game in which the player embarks on a journey on a deserted island – and can create their own styles

29 Apr 2020 - 6:00AM

Quarantine-friendly Animal Crossing: New Horizons, by Nintendo, is a game in which the player embarks on a journey on a deserted island – and can create their own styles

How Louis Vuitton, Chanel and Off-White are defying Covid-19 and reuniting with fashion fanatics on Nintendo’s Animal Crossing
Luxury brands are rushing to lure Chinese buyers as coronavirus lockdown is lifted – but is it too soon to shop safely?

Victoria’s Secret named Zhou Dongyu its latest China ambassador, BMW has Jackson Yee as its face, and Wan Li Mu asked 5 Chinese celebrities to help promote its brand

24 Apr 2020 - 8:00PM

Victoria’s Secret named Zhou Dongyu its latest China ambassador, BMW has Jackson Yee as its face, and Wan Li Mu asked 5 Chinese celebrities to help promote its brand

Luxury brands are rushing to lure Chinese buyers as coronavirus lockdown is lifted – but is it too soon to shop safely?
‘Revenge spending’ is the new fever, post-Covid-19: Hermès in Guangzhou pulls in the VIP crowds; stores across China see more foot traffic

Shopping-deprived consumers in China are embarking on huge spending sprees after being on lockdown, in quarantine, and observing months of social distancing

17 Apr 2020 - 4:00PM

Shopping-deprived consumers in China are embarking on huge spending sprees after being on lockdown, in quarantine, and observing months of social distancing

‘Revenge spending’ is the new fever, post-Covid-19: Hermès in Guangzhou pulls in the VIP crowds; stores across China see more foot traffic
Who is Luo Yonghao, China’s once-broke entrepreneur who sold US$15.5 million worth of goods on Douyin?

Luo managed to sell everything from Xiaomi smartphones to Gillette razors on Douyin to earn more than US$15.5 million, and now has more than 7.8 million followers on the social media platform

15 Apr 2020 - 10:31AM

Luo managed to sell everything from Xiaomi smartphones to Gillette razors on Douyin to earn more than US$15.5 million, and now has more than 7.8 million followers on the social media platform

Who is Luo Yonghao, China’s once-broke entrepreneur who sold US$15.5 million worth of goods on Douyin?
From Louis Vuitton’s live streams to Shanghai Fashion Week with Tmall: how the luxury sector in China adapted to the coronavirus pandemic

TikTok, Taobao, Shanghai Fashion Week online, LV’s Little Red Book, and other Chinese platforms showcased luxury items and earned millions of dollars

6 Apr 2020 - 11:15AM

TikTok, Taobao, Shanghai Fashion Week online, LV’s Little Red Book, and other Chinese platforms showcased luxury items and earned millions of dollars

From Louis Vuitton’s live streams to Shanghai Fashion Week with Tmall: how the luxury sector in China adapted to the coronavirus pandemic
How the luxury sector is engaging with Chinese customers from a social distance – Dior and Prada go digital; Shanghai Fashion Week partners with Tmall

This week, coronavirus has been forcing luxury brands to look at new ways they can reach Chinese consumers; meanwhile, Lanvin’s CEO has resigned

27 Mar 2020 - 4:01PM

This week, coronavirus has been forcing luxury brands to look at new ways they can reach Chinese consumers; meanwhile, Lanvin’s CEO has resigned

How the luxury sector is engaging with Chinese customers from a social distance – Dior and Prada go digital; Shanghai Fashion Week partners with Tmall
Disney’s Mulan postponed, Prada joins Tmall and ‘lipstick king’ Li Jiaqi faces controversy – but will China’s luxury sector ever recover from the coronavirus?

The global pandemic has hurt sales in China and luxury brands are suffering, but now that China is slowing starting to recover, will these companies rebound as well?

23 Mar 2020 - 10:14AM

The global pandemic has hurt sales in China and luxury brands are suffering, but now that China is slowing starting to recover, will these companies rebound as well?

Disney’s Mulan postponed, Prada joins Tmall and ‘lipstick king’ Li Jiaqi faces controversy – but will China’s luxury sector ever recover from the coronavirus?
K-drama stars like Crash Landing On You’s Son Ye-jin and Encounter’s Song Hye-kyo have made these Korean fashion brands famous – which labels are you into?

Celebrities in K-drama hits from Her Private Life to Crash Landing On You have put the spotlight on fashion brands like Avou Avou and Couronne, and fans are wondering if they can also get their hands on them

25 Feb 2020 - 9:00AM

Celebrities in K-drama hits from Her Private Life to Crash Landing On You have put the spotlight on fashion brands like Avou Avou and Couronne, and fans are wondering if they can also get their hands on them

K-drama stars like Crash Landing On You’s Son Ye-jin and Encounter’s Song Hye-kyo have made these Korean fashion brands famous – which labels are you into?
After Crash Landing on You: 6 K-dramas to catch on Netflix now that our favourite Korean show has ended

From Secret Garden to Her Private Life, Mr. Sunshine and Goblin, these Korean series might offer even better viewing the second time around

17 Feb 2020 - 9:00AM

From Secret Garden to Her Private Life, Mr. Sunshine and Goblin, these Korean series might offer even better viewing the second time around

After Crash Landing on You: 6 K-dramas to catch on Netflix now that our favourite Korean show has ended
Now you can ‘try on’ Gucci’s Ace sneakers using an augmented reality app

Progressive luxury brand Gucci’s new AR app for its Ace sneakers has made it easy and fun for its millennial fan base to go virtual shopping

8 Jul 2019 - 3:54PM

Progressive luxury brand Gucci’s new AR app for its Ace sneakers has made it easy and fun for its millennial fan base to go virtual shopping

Now you can ‘try on’ Gucci’s Ace sneakers using an augmented reality app
Why China’s ‘Chunwan’ Lunar New Year TV show matters to luxury brands

Celebrity-packed variety gala, seen by 1.13 billion people worldwide this year, offers firms unrivalled exposure to their products

15 Feb 2019 - 10:02AM

Celebrity-packed variety gala, seen by 1.13 billion people worldwide this year, offers firms unrivalled exposure to their products

Why China’s ‘Chunwan’ Lunar New Year TV show matters to luxury brands
Lunar New Year campaigns: who’s got it right – and who’s making a pig’s ear of things?

Not all luxury brands have figured out their way to the Chinese appetite or wallet

2 Feb 2019 - 10:03AM

Not all luxury brands have figured out their way to the Chinese appetite or wallet

Lunar New Year campaigns: who’s got it right – and who’s making a pig’s ear of things?