Langer says brands need to create a compelling story that makes them authentic and relevant in the eyes of their consumers. Photo: Shutterstock
Jing Daily
Opinion

Opinion

Jing Daily

How can a luxury brand be authentic and relevant for millennials?

Managing the equity of a brand has never been so important, writes Daniel Langer

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Langer says brands need to create a compelling story that makes them authentic and relevant in the eyes of their consumers. Photo: Shutterstock
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