Langer says brands need to create a compelling story that makes them authentic and relevant in the eyes of their consumers. Photo: Shutterstock
Jing Daily
Opinion

Opinion

Jing Daily

How can a luxury brand be authentic and relevant for millennials?

Managing the equity of a brand has never been so important, writes Daniel Langer

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Langer says brands need to create a compelling story that makes them authentic and relevant in the eyes of their consumers. Photo: Shutterstock
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Boeing’s stock fell as much as 14 per cent in the wake of a second crash in five months involving the 737 Max aircraft. Photo: Boeing

Millennials rush to buy Boeing stock despite grounding of 737 Max fleet

  • Massive casualties in Ethiopian Airlines crash follows deadly Lion Air crash in Indonesia last October
Topic |   Boeing

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Boeing’s stock fell as much as 14 per cent in the wake of a second crash in five months involving the 737 Max aircraft. Photo: Boeing
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