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Chinese key opinion leader and stylist Lucia Liu (above) teamed up with French luxury footwear brand to create a line of spring/summer 2019 shoes featuring Chinese embroidery. Photo: Clergerie
Chinese key opinion leader and stylist Lucia Liu (above) teamed up with French luxury footwear brand to create a line of spring/summer 2019 shoes featuring Chinese embroidery. Photo: Clergerie
Millennial style
Style /  Luxury

Niche luxury labels replace big-name brands as must-haves among China’s wealthy millennials

This generation of deep-pocketed consumers are driven by their quest for quality, distinctiveness and craftsmanship – all qualities that smaller bespoke names offer

Jing Daily
Jing Daily

Updated: 12:00pm, 23 Apr, 2019

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Chinese key opinion leader and stylist Lucia Liu (above) teamed up with French luxury footwear brand to create a line of spring/summer 2019 shoes featuring Chinese embroidery. Photo: Clergerie
Chinese key opinion leader and stylist Lucia Liu (above) teamed up with French luxury footwear brand to create a line of spring/summer 2019 shoes featuring Chinese embroidery. Photo: Clergerie
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