Chinese key opinion leader and stylist Lucia Liu (above) teamed up with French luxury footwear brand to create a line of spring/summer 2019 shoes featuring Chinese embroidery. Photo: Clergerie

Niche luxury labels replace big-name brands as must-haves among China’s wealthy millennials

This generation of deep-pocketed consumers are driven by their quest for quality, distinctiveness and craftsmanship – all qualities that smaller bespoke names offer

Topic |   Millennial style

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Chinese key opinion leader and stylist Lucia Liu (above) teamed up with French luxury footwear brand to create a line of spring/summer 2019 shoes featuring Chinese embroidery. Photo: Clergerie
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