News & Trends
Luxury
Celebrity
K-Pop
Leisure
Well-Being
Tech & Design
Chinese key opinion leader and stylist Lucia Liu (above) teamed up with French luxury footwear brand to create a line of spring/summer 2019 shoes featuring Chinese embroidery. Photo: Clergerie
Chinese key opinion leader and stylist Lucia Liu (above) teamed up with French luxury footwear brand to create a line of spring/summer 2019 shoes featuring Chinese embroidery. Photo: Clergerie

Niche luxury labels replace big-name brands as must-haves among China’s wealthy millennials

This generation of deep-pocketed consumers are driven by their quest for quality, distinctiveness and craftsmanship – all qualities that smaller bespoke names offer

Chinese key opinion leader and stylist Lucia Liu (above) teamed up with French luxury footwear brand to create a line of spring/summer 2019 shoes featuring Chinese embroidery. Photo: Clergerie
Chinese key opinion leader and stylist Lucia Liu (above) teamed up with French luxury footwear brand to create a line of spring/summer 2019 shoes featuring Chinese embroidery. Photo: Clergerie
READ FULL ARTICLE