Why spas with beauty services for children are one of South Korea’s hottest trends
- Shu Shu Cosmetic, Carrie & Kids Cafe and Grand Hyatt Seoul offer treatments such as massages, non-toxic sheet masks, water-soluble nail polishes and lip crayons
One of the hottest trends in South Korea right now is to take children to a kids’ spa or kids’ beauty salon.
While it’s probably mums and dads that are in need of some pampering, the children that (often) cause the need are now getting the opportunity to be pampered, too!
Korean companies are now launching brands that meet the needs of youngsters that are looking to get manicures and pedicures, just like the parents they want to mimic.
Children’s cafes took the helm of children’s entertainment some time ago by providing coffees for parents and play for children, but now K-beauty brands are looking to cater to the youth market in a big way.
Shu Shu Cosmetic is a pioneer on this front and now operates boutique children’s salons across Korea.
It started by providing cosmetics suitable for children with its water-soluble nail polishes in a variety of colours, lip crayons and organic sheet masks.
Its products are non-toxic and use herbal and natural pigments to produce brilliant colours.
From child-friendly bath bombs to shampoos, its products were striking a chord with customers so the company expanded into boutique spas called Shu Shu and Sassy in 2013 to meet the growing demand.