Halima Aden became the first model to wear a hijab and burkini on the cover of the swimsuit issue of Sports Illustrated 2019. Photo: Getty Images/AFP
What is Gen M and why are brands targeting this market?
By fusing Islamic culture with technology and an edgy modern aesthetic, progressive fashion entrepreneurs like Shazia Ijaz and Ayana Ife are tapping a hungry market
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Millennial style
Halima Aden became the first model to wear a hijab and burkini on the cover of the swimsuit issue of Sports Illustrated 2019. Photo: Getty Images/AFP