Halima Aden became the first model to wear a hijab and burkini on the cover of the swimsuit issue of Sports Illustrated 2019. Photo: Getty Images/AFP

What is Gen M and why are brands targeting this market?

By fusing Islamic culture with technology and an edgy modern aesthetic, progressive fashion entrepreneurs like Shazia Ijaz and Ayana Ife are tapping a hungry market

Topic |   Millennial style

TOP PICKS

Halima Aden became the first model to wear a hijab and burkini on the cover of the swimsuit issue of Sports Illustrated 2019. Photo: Getty Images/AFP
READ FULL ARTICLE