Halima Aden became the first model to wear a hijab and burkini on the cover of the swimsuit issue of Sports Illustrated 2019. Photo: Getty Images/AFPHalima Aden became the first model to wear a hijab and burkini on the cover of the swimsuit issue of Sports Illustrated 2019. Photo: Getty Images/AFP
Halima Aden became the first model to wear a hijab and burkini on the cover of the swimsuit issue of Sports Illustrated 2019. Photo: Getty Images/AFP
Style /  Luxury

What is Gen M and why are brands targeting this market?

By fusing Islamic culture with technology and an edgy modern aesthetic, progressive fashion entrepreneurs like Shazia Ijaz and Ayana Ife are tapping a hungry market

Topic |   Millennial style
Saisangeeth Daswani
Saisangeeth Daswani

Updated: 10:27am, 24 May, 2019

Why you can trust SCMP
Halima Aden became the first model to wear a hijab and burkini on the cover of the swimsuit issue of Sports Illustrated 2019. Photo: Getty Images/AFPHalima Aden became the first model to wear a hijab and burkini on the cover of the swimsuit issue of Sports Illustrated 2019. Photo: Getty Images/AFP
Halima Aden became the first model to wear a hijab and burkini on the cover of the swimsuit issue of Sports Illustrated 2019. Photo: Getty Images/AFP
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