In China, what began as innocent gestures of love has now been transformed into massive shopping festivals throughout the year. Photo: Shutterstock

Chinese holidays that all the smart luxury brands need to be making the most of

Love days like 520 began as innocent gestures of affection, but have transformed into massive year round shopping festivals that savvy brands are leveraging

Topic |   Luxury in China

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In China, what began as innocent gestures of love has now been transformed into massive shopping festivals throughout the year. Photo: Shutterstock
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