BTS might be the biggest boy band on the planet, so how did K-pop win over a global audience, and where can it go next? Photo: Big Hit Labels/YouTube
BTS might be the biggest boy band on the planet, so how did K-pop win over a global audience, and where can it go next? Photo: Big Hit Labels/YouTube
K-pop idols
K-Pop /  Artists & celebrities

How BTS conquered the US: K-pop is changing to win over global audiences with smart social media, new technologies and cute YouTube videos

  • Former JYP Entertainment staffer Yun Sun-mi worked with 2PM, SF9, Miss A and Cherry Bullet before publishing an insider’s account of the K-pop machine
  • Big Hit Signal examines the industry behind BTS and Blackpink, and looks ahead to Hallyu’s fourth wave with tech-savvy groups like Wonder Girls to Aespa

Korea Times
Korea Times

Updated: 2:57pm, 24 Feb, 2021

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BTS might be the biggest boy band on the planet, so how did K-pop win over a global audience, and where can it go next? Photo: Big Hit Labels/YouTube
BTS might be the biggest boy band on the planet, so how did K-pop win over a global audience, and where can it go next? Photo: Big Hit Labels/YouTube
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