BTS might be the biggest boy band on the planet, so how did K-pop win over a global audience, and where can it go next? Photo: Big Hit Labels/YouTube
How BTS conquered the US: K-pop is changing to win over global audiences with smart social media, new technologies and cute YouTube videos
- Former JYP Entertainment staffer Yun Sun-mi worked with 2PM, SF9, Miss A and Cherry Bullet before publishing an insider’s account of the K-pop machine
- Big Hit Signal examines the industry behind BTS and Blackpink, and looks ahead to Hallyu’s fourth wave with tech-savvy groups like Wonder Girls to Aespa
Topic |
K-pop idols