Want to own a part of Noma, the ‘World’s Best Restaurant’?
The 500-lot auction of contents of Danish restaurant, with a waiting list of 60,000 people after winning title in 2010, takes place in Chicago on November 2
Not many people have actually eaten at Noma, the fabled two-Michelin-star Danish restaurant situated on the Copenhagen waterfront.
As soon as it won the title of Restaurant magazine’s World’s Best Restaurant in 2010, it became impossible to get inside.
We knew from the get-go that the new Noma would have a fresh look. It’s all or nothing – we aren’t taking anything with us
After all, the place sat only 40 in the main dining room, and stories of 60,000-person wait lists and a once-a-month reservation system that crashed the instant it went live were so commonplace they became boring.
Noma went on to win the title again in 2011, 2012 and 2014, and was third-ranked in 2015, before it closed in early 2017.
For the lucky ones or those who worshipped from afar – perhaps at one of Noma’s international pop-ups in Tokyo, Sydney, or Mexico – comes the opportunity on November 2 to score a souvenir before it reopens in early 2018, in an entirely new location, in the outskirts of Copenhagen as the farm-oriented Noma 2.0.
The 500-lot auction of Noma artefacts will take place in Chicago. The auction house, Wright, which specialises in modern and contemporary design, is hosting the event, which will be live-streamed so fans worldwide have the opportunity to bid.
The pieces represent all facets of the restaurant, according to Peter Kreiner, Noma’s chief executive officer, as well as a clean slate; the Noma team intends to start the new spot entirely from scratch with no artefacts.
“We knew from the get-go that the new Noma would have a fresh look,” Kreiner says. “It’s all or nothing – we aren’t taking anything with us.”
