Versace posted celebratory imagery, incorporating its DNA on social media channels. Here Versace created a red handbag image with ‘70’ buckle. Photo: Versace/WeChat

Did Western brands like Givenchy and Sephora get the tone right on China’s National Day?

From limited edition T-shirts to themed lipsticks and garish red WeChat posts, did international brands exploit this moment of pride in the world’s largest marketplace?

Topic |   Luxury in China

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Versace posted celebratory imagery, incorporating its DNA on social media channels. Here Versace created a red handbag image with ‘70’ buckle. Photo: Versace/WeChat
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Jing Daily

Jing Daily

Launched in 2009, Jing Daily is a leading digital publication on luxury consumer trends in China. Professionals seeking to understand China’s complex and rapidly evolving luxury industry look to Jing Daily for fresh and accurate insights. They publish up-to-the-minute news updates, reports on key trends, insights from leading industry figures, and in-depth analysis on this vitally important market.