Versace posted celebratory imagery, incorporating its DNA on social media channels. Here Versace created a red handbag image with ‘70’ buckle. Photo: Versace/WeChat

Did Western brands like Givenchy and Sephora get the tone right on China’s National Day?

From limited edition T-shirts to themed lipsticks and garish red WeChat posts, did international brands exploit this moment of pride in the world’s largest marketplace?

Topic |   Luxury in China

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Versace posted celebratory imagery, incorporating its DNA on social media channels. Here Versace created a red handbag image with ‘70’ buckle. Photo: Versace/WeChat
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