According to a new report, wealthy Chinese individuals are increasingly looking beyond brands and towards a holistic consumer experience through which they can grow on a personal level. Photo: Shutterstock

China’s millennials and Gen Z are now looking beyond luxury brands in favour of lasting, meaningful experiences

Affluent Chinese spenders are today no longer content with flashing luxury products and designer labels, instead preferring to spend on enriching experiences and personal growth

Topic |   Luxury in China

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According to a new report, wealthy Chinese individuals are increasingly looking beyond brands and towards a holistic consumer experience through which they can grow on a personal level. Photo: Shutterstock
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The fragrance brand Le Labo is a cult favourite that has successfully made its mark. Pictured above, founder and creator Edouard Roschi at work.

Move over, Jennifer Lopez: here’s why millennials and Gen Z are choosing niche fragrances over celebrity brands

Bespoke fragrance companies such as Le Labo and Ex Idolo, and scented candle makers Nomad Noé, are getting their inspiration from cities such as Hong Kong and gaining popularity among the younger generation of perfume lovers. Even big luxury fashion brands like Chloé is catching onto the trend

Topic |   Fragrances

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The fragrance brand Le Labo is a cult favourite that has successfully made its mark. Pictured above, founder and creator Edouard Roschi at work.
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