According to a new report, wealthy Chinese individuals are increasingly looking beyond brands and towards a holistic consumer experience through which they can grow on a personal level. Photo: Shutterstock

China’s millennials and Gen Z are now looking beyond luxury brands in favour of lasting, meaningful experiences

Affluent Chinese spenders are today no longer content with flashing luxury products and designer labels, instead preferring to spend on enriching experiences and personal growth

Topic |   Luxury in China

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According to a new report, wealthy Chinese individuals are increasingly looking beyond brands and towards a holistic consumer experience through which they can grow on a personal level. Photo: Shutterstock
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