The show must go on – Shanghai Fashion Week goes virtual while Prada and Dior raise their digital profile with WeChat. Photo: @prada/Instagram

How the luxury sector is engaging with Chinese customers from a social distance – Dior and Prada go digital; Shanghai Fashion Week partners with Tmall

This week, coronavirus has been forcing luxury brands to look at new ways they can reach Chinese consumers; meanwhile, Lanvin’s CEO has resigned

Topic |   Luxury in China
The show must go on – Shanghai Fashion Week goes virtual while Prada and Dior raise their digital profile with WeChat. Photo: @prada/Instagram
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