Shoppers look at discounted winter coats on sale in Seoul, but it’s the more expensive luxury brands like Louis Vuitton, Chanel and Dior that have been pulling the crowds. Photo: ReutersShoppers look at discounted winter coats on sale in Seoul, but it’s the more expensive luxury brands like Louis Vuitton, Chanel and Dior that have been pulling the crowds. Photo: Reuters
Shoppers look at discounted winter coats on sale in Seoul, but it’s the more expensive luxury brands like Louis Vuitton, Chanel and Dior that have been pulling the crowds. Photo: Reuters

Why are Koreans rushing to buy expensive luxury goods from Louis Vuitton, Chanel and Dior – while ignoring discounts at local fashion brands?

Popular demand for high-end labels has seen them hike prices even further during the Covid-19 crisis, while Samsung C&T, LG and Kolon fashion brands flounder and have been forced to discount

Topic |   Fashion
Shoppers look at discounted winter coats on sale in Seoul, but it’s the more expensive luxury brands like Louis Vuitton, Chanel and Dior that have been pulling the crowds. Photo: ReutersShoppers look at discounted winter coats on sale in Seoul, but it’s the more expensive luxury brands like Louis Vuitton, Chanel and Dior that have been pulling the crowds. Photo: Reuters
Shoppers look at discounted winter coats on sale in Seoul, but it’s the more expensive luxury brands like Louis Vuitton, Chanel and Dior that have been pulling the crowds. Photo: Reuters
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