Balenciaga’s new campaign in China has not met with overwhelming success. Photo: Jing Daily
Balenciaga’s new campaign in China has not met with overwhelming success. Photo: Jing Daily
Jing Daily
Opinion

Opinion

Jing Daily

Was Balenciaga’s Qixi Festival handbag campaign a tasteless insult to China – or have netziens gone too far in condemning western brands?

Following in the footsteps of several other Western luxury brands that upset consumers in China (Dolce & Gabbana and Versace, we’re looking at you) Balenciaga’s latest Hourglass handbag campaign has caused a storm, writes Yaling Jiang, but is the fuss really warranted?

Balenciaga’s new campaign in China has not met with overwhelming success. Photo: Jing Daily
Balenciaga’s new campaign in China has not met with overwhelming success. Photo: Jing Daily
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