Balenciaga’s new campaign in China has not met with overwhelming success. Photo: Jing Daily
Was Balenciaga’s Qixi Festival handbag campaign a tasteless insult to China – or have netziens gone too far in condemning western brands?
Following in the footsteps of several other Western luxury brands that upset consumers in China (Dolce & Gabbana and Versace, we’re looking at you) Balenciaga’s latest Hourglass handbag campaign has caused a storm, writes Yaling Jiang, but is the fuss really warranted?
Launched in 2009, Jing Daily is a leading digital publication on luxury consumer trends in China. Professionals seeking to understand China’s complex and rapidly evolving luxury industry look to Jing Daily for fresh and accurate insights. They publish up-to-the-minute news updates, reports on key trends, insights from leading industry figures, and in-depth analysis on this vitally important market.