Launching a digital film at Milan Fashion Week, menswear brand A-Cold-Wall* further cements its partnership with e-commerce giant JD.com. Photo: Jing Daily Launching a digital film at Milan Fashion Week, menswear brand A-Cold-Wall* further cements its partnership with e-commerce giant JD.com. Photo: Jing Daily
Launching a digital film at Milan Fashion Week, menswear brand A-Cold-Wall* further cements its partnership with e-commerce giant JD.com. Photo: Jing Daily

Following Zegna, Coach, Balmain and Yohji Yamamoto, Britain’s A-Cold-Wall* taps China’s JD.com – how is Covid-era e-commerce changing millennial luxury shopping in China?

A-Cold-Wall*’s Milan Fashion Week launch came hand-in-hand with the hip UK menswear brand broadening horizons and joining JD.com and partner Farfetch to reach China’s exploding online market – research trends highlight the rise of millennials, and how males are outspending females

Topic |   JD.com
Launching a digital film at Milan Fashion Week, menswear brand A-Cold-Wall* further cements its partnership with e-commerce giant JD.com. Photo: Jing Daily Launching a digital film at Milan Fashion Week, menswear brand A-Cold-Wall* further cements its partnership with e-commerce giant JD.com. Photo: Jing Daily
Launching a digital film at Milan Fashion Week, menswear brand A-Cold-Wall* further cements its partnership with e-commerce giant JD.com. Photo: Jing Daily
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