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One feature of Hublot’s digital extension to its Fifth Avenue, New York, store is the chance to interact remotely with in-store salespeople. Photo: Hublot
One feature of Hublot’s digital extension to its Fifth Avenue, New York, store is the chance to interact remotely with in-store salespeople. Photo: Hublot
Timepieces
Style /  Luxury

Cartier, Piaget, IWC, Jaeger-LeCoultre join Alibaba’s Tmall, following LVMH with virtual stores for online customers – how much would you spend on a luxury watch you’d never seen?

Watch brands Patek Philippe and Roger Dubuis try out augmented reality headsets and others add virtual assistants to deepen engagement with demanding customers, while some holdouts, including Rolex, insist technology is not immersive enough yet

Nicolette Wong

Updated: 10:08am, 6 Oct, 2020

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One feature of Hublot’s digital extension to its Fifth Avenue, New York, store is the chance to interact remotely with in-store salespeople. Photo: Hublot
One feature of Hublot’s digital extension to its Fifth Avenue, New York, store is the chance to interact remotely with in-store salespeople. Photo: Hublot
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