After three years under the helm of creative, artistic and image director Hedi Slimane, Celine experienced double-digit growth driven by Chinese Gen Zers. Photo: Celine
After three years under the helm of creative, artistic and image director Hedi Slimane, Celine experienced double-digit growth driven by Chinese Gen Zers. Photo: Celine

How Hedi Slimane went from disappointment to success story in China: he earned Dior Homme and Saint Laurent millions, so can he do the same for Celine?

  • Blackpink’s Lisa was appointed global ambassador and the luxury brand dressed the leads of K-drama True Beauty, whose hashtag gets billions of views on Weibo
  • Its monogrammed handbags and Calvin Klein-inspired bra tops are trending among Gen Zers – but should the brand work with local KOLs and celebrities instead?

After three years under the helm of creative, artistic and image director Hedi Slimane, Celine experienced double-digit growth driven by Chinese Gen Zers. Photo: Celine
After three years under the helm of creative, artistic and image director Hedi Slimane, Celine experienced double-digit growth driven by Chinese Gen Zers. Photo: Celine
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