Tiffany & Co.’s yellow pop-up in Beverly Hills, a sign that the April Fool’s switch to yellow from the brand’s classic robin’s egg blue was more than just a joke. Photo: Tiffany & Co.
Tiffany & Co.’s yellow pop-up in Beverly Hills, a sign that the April Fool’s switch to yellow from the brand’s classic robin’s egg blue was more than just a joke. Photo: Tiffany & Co.

Could Tiffany & Co. win over Gen Z by trading robin’s egg blue for yellow? LVMH’s jewellery brand takes on Cartier in China

  • Audrey Hepburn is the unofficial OG face of the brand while new ambassadors include K-pop star Rosé from Blackpink, Jackson Yee and Anya Taylor-Joy
  • Cartier was one of the first jewellery brands to live-stream on Taobao while Burberry collaborated with artists for a campaign – how can Tiffany stand out?

Tiffany & Co.’s yellow pop-up in Beverly Hills, a sign that the April Fool’s switch to yellow from the brand’s classic robin’s egg blue was more than just a joke. Photo: Tiffany & Co.
Tiffany & Co.’s yellow pop-up in Beverly Hills, a sign that the April Fool’s switch to yellow from the brand’s classic robin’s egg blue was more than just a joke. Photo: Tiffany & Co.
READ FULL ARTICLE