A Rolex Submariner watch paired with blue bracelets. Photo: Shutterstock
A Rolex Submariner watch paired with blue bracelets. Photo: Shutterstock
Rolex

Why are Rolex watches so expensive and hard to find? The Swiss luxury brand is said to make one million timepieces per year, but tracking one down is a challenge

  • The pandemic may have briefly disrupted the luxury watch market, but Rolex is still raking in millions from its iconic Daytonas, Submariners, Oysters and Datejusts
  • As the brand’s watches are all handmade at just four ateliers, scarcity may be inevitable – or is it all a ploy to lead the resale market alongside Patek Philippe?

Topic |   Rolex
A Rolex Submariner watch paired with blue bracelets. Photo: Shutterstock
A Rolex Submariner watch paired with blue bracelets. Photo: Shutterstock
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