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Rolex

News and insights about the Swiss luxury watchmaker

Chairman / President

Luca Bernasconi

CEO / Managing Director

Jean-Frédéric Dufour

CFO / Finance Director

Yadira Preciado

Industry

Luxury Goods, Watchmaking

Website

rolex.com

Headquarters address

3-5-7 Rue François-Dussaud, 1211 Geneva, Switzerland

Year founded

1905

From left: Watches and Wonders; GPHG caps off the year by announcing winning watches in Geneva; Urban Jürgensen was relaunched. Photo: Handout

Timepieces

9 top moments in watches in 2025: Trump tariffs, Urban Jürgensen and more

Taylor Swift announced her engagement wearing a Cartier Santos Demoiselle, while Aaron Taylor-Johnson was named Omega’s new brand ambassador.

24 Dec 2025 - 2:00PM

Timepieces

Not sure which watch to gift to whom? Here is our ultimate luxury guide

14 Dec 2025 - 2:00PM

Timepieces

How dress watches have evolved and why they’re coming back

10 Dec 2025 - 7:00AM

Timepieces

6 lush coffee table books to gift the watch lover in your life

These tomes tell of timepieces owned by powerful women like Elizabeth Taylor and hip-hop stars such as Busta Rhymes, to iconic pilot watches from the Cartier Santos to the Omega Speedmaster.

6 Dec 2025 - 6:00AM

The Watch Book Rolex – Next Generation is just one of a handful of eye-catching tomes you could consider gifting to a watch lover. Photo: Handout

Switzerland

Swiss probe Rolex gifts to Trump over bribery concerns after tariff deal

The US and Switzerland agreed to a trade deal to cut tariffs this month, but giving ‘undue advantage’ to foreign officials risks 5 years in prison.

27 Nov 2025 - 8:53PM

Style Edit

Style Edit: Zendaya steps out as the latest face of Rolex in Hollywood

The Dune actress joins an elite group of Rolex Testimonees in the field of motion pictures, underscoring the brand’s long-time links with cinema.

18 Nov 2025 - 10:00AM

Timepieces

Jake Paul’s extravagant luxury watch collection

YouTube’s enfant terrible-turned-boxer has an outrageous watch collection that ranges from seven-figure grail pieces to a Mickey Mouse watch.

4 Nov 2025 - 6:00PM

YouTuber and professional boxer Jake Paul has a watch collection as wild as his antics. Photo: @jakepaul/Instagram

Timepieces

October’s biggest watch moments, from Rolex, Omega, Patek Philippe and others

Celebrities turned heads with rare timepieces, while Louis Vuitton, Cartier, Hublot and Breguet unveiled groundbreaking designs.

3 Nov 2025 - 2:00PM

Timepieces

From childhood Flik Flaks to six-figure grails: 3 watch collectors open up

Explore horology through the eyes of Hong Kong timepiece obsessives Mervin Ling, Felicity Ng and Kai Huang.

27 Oct 2025 - 11:04AM

Timepieces

WAG watches? Georgina Rodríguez’s ultra-luxury timepiece collection

Cristiano Ronaldo’s fiancée has a taste for superb timepieces, wearing rare and exquisite models that range from Hublot and Audemars Piguet to Richard Mille.

24 Oct 2025 - 6:00AM

Cristiano Ronaldo’s fiancée Georgina Rodríguez has a taste for fine and rare watches, such as this Jacob & Co piece. Photos: @georginagio, @jacobandco/Instagram

Timepieces

Watch aficionados assembled for a celebration of vintage watches at Rolliefest

Collectors of rare watches gathered at the Metropolitan Museum of Art last month for Rolliefest – it’s invitation only, and tickets are at US$1,600.

14 Oct 2025 - 12:00PM

Vintage watches at this year’s Rolliefest at the Metropolitan Museum of Art in New York. Photo: @troybarmore/Instagram

Crime in Hong Kong

HK$5 million worth of watches and jewellery stolen from luxury Hong Kong flat

Police probe theft at Villa Verde estate on The Peak after domestic helper discovered signs of forced entry and ransacking inside the property.

29 Sep 2025 - 8:17PM

Timepieces

Serving style: 6 Rolex watches Carlos Alcaraz has worn on and off the court

The Spanish athlete is a Rolex man through and through – his collection features a Cosmograph Daytona with a meteorite dial and other coveted pieces.

21 Sep 2025 - 6:00AM

Timepieces

Honeypot? Watch brands are making a beeline for hexagonal designs

Chopard got creative with hexagons of dyed straw, Buccellati used the design in a new Tulle secret watch, and Olivia Burton offers more approachable takes.

14 Sep 2025 - 6:00AM

Roger Federer wears a white Rolesor version of a Rolex Land-Dweller 40, just one watch design inspired by the hexagons of a honeycomb. Photo: Handout

Style Edit

Style Edit: Rolex’s Perpetual Planet Initiative backs fortified flour machine

Social entrepreneur Felix Brooks-church’s non-profit Sanku has developed a machine that adds essential nutrients to flour during milling.

12 Sep 2025 - 10:00AM

Rolex Awards Laureate Felix Brooks-church. Photo: Rolex

Donald Trump

Trump’s US Open visit sparks boos and long security lines

President’s attendance underscored the nation’s political divide, as extra security measures caused significant delays for attendees.

8 Sep 2025 - 9:40AM

Timepieces

Cristiano Ronaldo’s 6 new luxury watches, from Rolex to Jacob & Co

The footballer’s US$10 million watch collection has seen 6 exciting new additions, flaunted at the Euros 2024 and to honour his Saudi football team Al-Nassr.

4 Sep 2025 - 6:00AM

Timepieces

Taylor Swift, Rolex and Louis Vuitton: what’s ticking in the watch world

Taylor Swift and Christopher Briney favour vintage timepieces for important moments, Louis Vuitton releases a shortlist, and Rolex goes atomic.

1 Sep 2025 - 2:47PM

From left to right: Fam Al Hut’s Mobius is a semi-finalist for Louis Vuitton’s Watch Prize for Independent Creatives; Taylor Swift sports a Cartier Santos Demoiselle for her engagement to Travis Kelce; Atelier Wen releases their new Ancestra collection, featuring a hand hammered dial. Photos: Handout, @taylorswift/Instagram, Handout

Timepieces

Lionel Messi’s colourful watches – from a ‘Barbie’ Rolex to Flamingo Blue Tudor

The Inter Miami football player rocks a Patek Philippe Cubitus, Rolex Daytonas, and unique Audemars Piguet Royal Oaks.

19 Aug 2025 - 10:21AM

Style Edit

Style Edit: Rolex SailGP Championship prizes sustainability as well as speed

F50 foiling catamarans reaching 100km/h compete in the international series but teams also have to commit to environmental responsibility.

14 Aug 2025 - 9:59AM

Michael B. Jordan

Michael B. Jordan’s most stylish timepieces, from Rolex to Tiffany & Co.

The actor, known for starring in Black Panther, Creed and Sinners, has worn Piaget to the Oscars and a Rolex Day-Date in Italy.

10 Aug 2025 - 6:00PM

Michael B. Jordan boasts an impressive watch collection. Photos: @michaelbjordan/Instagram; Vacheron Constantin

Timepieces

How to fix ‘workforce crisis’ in watchmaking? Rolex has an answer

As analogue watchmakers struggle to find craftspeople, Rolex has set up a new training school to mentor the next generation of artisans.

9 Aug 2025 - 7:15PM

Popular Rolex models include a green Submariner dive watch that collectors have nicknamed âthe Hulk,â and the GMT-Master II at Gamzo and Co. in Los Angeles, California on Wednesday, April 9, 2025. (Myung J. Chun/Los Angeles Times/TNS)

Crime in Hong Kong

Fake Hermes, Chanel, LV and Gucci goods seized in HK$44 million Hong Kong bust

Customs officers uncover 25 cases and confiscate 67,000 counterfeit items in a joint operation with mainland Chinese and Macau counterparts.

7 Aug 2025 - 7:20PM

Timepieces

9 of Rihanna’s luxury watches, from Cartier and Rolex to Jacob & Co

Shine bright like a diamond indeed – from classics like the Rolex ‘Presidential’ to that Jacob & Co watch choker, here are Riri’s most dazzling watches.

6 Aug 2025 - 10:53AM

Keanu Reeves

Chile hands luxury watches stolen from actor Keanu Reeves over to the FBI

The 6 watches, including a Rolex worth US$95,000, were stolen from the star’s Los Angeles home in 2023 and later turned up in Santiago.

30 Jul 2025 - 4:07AM

Canadian actor Keanu Reeves at the Formula One British Grand Prix at Silverstone, England, UK on July 5. Photo: AFP

Timepieces

Blue is back: our rundown of the new watch models that matter most

Zenith, Chopard, Chaumet and Ulysse Nardin also showed off new models in blue at Watches and Wonders 2025.

26 Jul 2025 - 6:00AM

Vacheron Constantin’s Historiques 222 in steel is one of this year’s key releases, part of a fresh wave of blue watches shown at Watches and Wonders 2025 that spans most of the major maisons. Photo: Handout

Style Edit

Style Edit: Rolex partners with Hong Kong’s WestK cultural district

Highlights include excerpts from Chinese operas Princess Cheung Ping and The Legend of the Purple Hairpin by librettist Tong Tik-sang, and the martial arts piece Fan Lihua Battles Wang Yinglong.

15 Jul 2025 - 10:00AM

Automobiles

Behind the scenes at Le Mans – and what it takes to win

A look at the changing face of the world’s most famous endurance race, won this year for the first time by a Chinese driver.

16 Jul 2025 - 4:21PM

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