If you can’t beat ‘em, join ‘em: Rolex just launched its own official pre-owned sales service. Photo: Shutterstock
If you can’t beat ‘em, join ‘em: Rolex just launched its own official pre-owned sales service. Photo: Shutterstock
Rolex

Bling bust? Rolex enters second-hand market for the first time: the Swiss watchmaker just launched its ‘Certified Pre-owned Programme’ in Europe amid a timepiece price crash as supply outstrips demand

  • Watch prices shot up in 2021 amid Covid-19 as the rich splurged on luxury goods instead of travel, or searched for more stable investments than stock or cryptocurrency
  • Now, as Audemars Piguet, Patek Philippe and other brands are experiencing price drops, consumers can buy second-hand Rolexes through its official retailer Bucherer

If you can’t beat ‘em, join ‘em: Rolex just launched its own official pre-owned sales service. Photo: Shutterstock
If you can’t beat ‘em, join ‘em: Rolex just launched its own official pre-owned sales service. Photo: Shutterstock
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