Young Chinese talents who are about to change the nation’s luxury landscape
The bright young stars that every luxury brand should know
This piece was written by Yiling Pan and the original version was published in Jing Daily
Forbes China recently released the 2017 “30 under 30” list naming 300 young Chinese born after 1987 from 10 different sectors, whose work has made an impact on their respective industries and who have the potential to become game changers.
The Chinese edition of the 2017 list, features 30 young Chinese for each of the following 10 sectors: consumer technology; enterprise technology; entertainment and sports; the arts; finance and venture capital; manufacturing and energy; healthcare and science; social entrepreneurs and education; media, marketing and advertising; and retail and e-commerce.
From entertainment celebrities, fashion designers to founders of fashion e-commerce companies, the list includes a number of familiar faces as well as some emerging leaders who have the potential to shake up the industry.
1. Dai Ying (29): Founder of Beijing’s Beauty of Fashion
Dai Ying is a graduate from Tsinghua University and worked as a trader at Bank of China before she established her own business “Beauty of Fashion” in 2013. Dai’s womenswear fashion business targets Chinese female consumers who are in need of plus-size clothing, a highly niche market for the moment. The traditional aesthetics in China tend to favor thin women. Therefore, women who don’t fit the type are often neglected by the mainstream market. Dai’s company attempts to fill in the gap, making clothing that helps women feel confident and beautiful.
2. Andrea Jiapei Li (27): Womenswear Fashion Designer
Andrea Jiapei Li is a Chinese fashion designer based in New York. She is also a graduate of Parsons School of Design. Li has a namesake womenswear fashion brand that debuted at New York Fashion Week in 2014. Li’s designs focus on “unique silhouettes and creative fabric techniques.” She has consistently been featured in a number of international fashion publications such as Vogue, Elle and the Business of Fashion.
3. Lu Yiwen (29): Founder of Darry Ring (DR)
The 29-year-old Lu Yiwen is the Chief Strategy Officer (CSO) of the Chinese diamond brand Darry Ring. Specializing in engagement rings, the brand has been a hit with young Chinese couples in recent years thanks to its unique marketing strategy. A man can only customize one Darry Ring in his lifetime. Thus, DR hails its engagement rings as the greatest promise to the one and only love of a man’s life.