The French fashion house Givenchy established its couture atelier nearly 60 years ago at 3 Avenue George V in Paris, the centre of Parisian fashion and haute couture. 

This season, the brand has launched a new stylish bag collection, GV3, which is named after the address of its iconic headquarters. 

It has been designed by British designer Clare Waight Keller, who was appointed last March as the artistic director of the brand’s haute couture and ready-to-wear collections.

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The GV3 bag’s modern and practical design makes it an elegant, day in, day out accessory. 

Thanks to its dual chain and leather straps, the bag can be worn four different ways: on the arm; shoulder; across the body; or as an evening clutch. 

It features a magnetic Double G clasp and an emblematic motif of the brand in vintage-effect gold metal. 

Despite its petite appearance, the GV3 provides plenty of room thanks to its spacious three-compartment accordion structure.

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It features polished flat-grained leather and suede, which is accentuated with dyed/hand-painted exotic leathers, such as cat snake or python leather.

The GV3 bag comes in four different sizes, from nano to medium and is available now in selected Givenchy stores.

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