Fashion blogger Scarlett Hao (centre) is a New York University student who has a strong following among Chinese students in the United States. Photo: Scarlett Hao/Instagram

Are Chinese international students the new brand champions?

Luxury brands are targeting rich Chinese students who are studying abroad – these students are usually dressed head to toe in luxury goods 

Topic |   Luxury Spend It

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Fashion blogger Scarlett Hao (centre) is a New York University student who has a strong following among Chinese students in the United States. Photo: Scarlett Hao/Instagram
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