Luxury brands are increasingly collaborating with streetwear makers to create products that appeal to young, fashion-savvy consumers. Photo: andersphoto/Shutterstock.com
Luxury brands are increasingly collaborating with streetwear makers to create products that appeal to young, fashion-savvy consumers. Photo: andersphoto/Shutterstock.com

China’s label-obsessed youth fuel luxury streetwear collaborations

High-end brands, including Louis Vuitton, are increasingly teaming up with streetwear makers to produce products targeting the nation’s millennials

Luxury brands are increasingly collaborating with streetwear makers to create products that appeal to young, fashion-savvy consumers. Photo: andersphoto/Shutterstock.com
Luxury brands are increasingly collaborating with streetwear makers to create products that appeal to young, fashion-savvy consumers. Photo: andersphoto/Shutterstock.com
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