Luxury brands are increasingly collaborating with streetwear makers to create products that appeal to young, fashion-savvy consumers. Photo: andersphoto/Shutterstock.com

China’s label-obsessed youth fuel luxury streetwear collaborations 

High-end brands, including Louis Vuitton, are increasingly teaming up with streetwear makers to produce products targeting the nation’s millennials

Topic |   Fashion in Hong Kong and China

TOP PICKS

Luxury brands are increasingly collaborating with streetwear makers to create products that appeal to young, fashion-savvy consumers. Photo: andersphoto/Shutterstock.com
READ FULL ARTICLE
Jing Daily

Jing Daily

Launched in 2009, Jing Daily is a leading digital publication on luxury consumer trends in China. Professionals seeking to understand China’s complex and rapidly evolving luxury industry look to Jing Daily for fresh and accurate insights. They publish up-to-the-minute news updates, reports on key trends, insights from leading industry figures, and in-depth analysis on this vitally important market.