China’s affluent ‘Buddha youth’, born between 1995 and 2000, are not exactly rejecting materialism, but they are opting for a more Zen-like way of living, research suggests. Photo: Jing Daily/Shutterstock

Are China’s affluent ‘Buddha youth’ turning their backs on luxury brands?

Research shows most wealthy Chinese born from 1995 to 2000 still like and want expensive things, but are interested in following more spiritual way of life

Topic |   Luxury in China

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China’s affluent ‘Buddha youth’, born between 1995 and 2000, are not exactly rejecting materialism, but they are opting for a more Zen-like way of living, research suggests. Photo: Jing Daily/Shutterstock
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