Key opinion leaders in China can help to promote the launch of a brand’s new products on social media, but measuring returns on investment can be difficult because online sales account for only 18 per cent of mainland sales of consumer goods products. Photo: Shutterstock.com

Patience pays off for brands using Chinese KOLs to boost online sales

Data shows companies will not achieve quick returns on investment as costly mainland marketing campaigns tend to spark slow changes in consumer habits

Topic |   Icons and Influencers

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Key opinion leaders in China can help to promote the launch of a brand’s new products on social media, but measuring returns on investment can be difficult because online sales account for only 18 per cent of mainland sales of consumer goods products. Photo: Shutterstock.com
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