A recent report cited that for every three ‘marginal’ consumers each brand attracts, they risk losing one ‘core’ consumer. Photo: Shutterstock

Why luxury brands cannot depend on Chinese millennials for future prosperity

A new report by Yaok Institute finds that millennials are ‘marginal’ consumers, who don’t make enough purchases to be considered a sustainable source of revenue

Topic |   Luxury in China

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A recent report cited that for every three ‘marginal’ consumers each brand attracts, they risk losing one ‘core’ consumer. Photo: Shutterstock
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