Roy Wang, the Chinese singer-songwriter and member of the popular boy band TFBoys, which took part in this year’s Chinese ‘Chunwan’ television variety gala on Lunar New Year’s Eve. Photo: [email protected]__obsession

Why China’s ‘Chunwan’ Lunar New Year TV show matters to luxury brands

  • Celebrity-packed variety gala, seen by 1.13 billion people worldwide this year, offers firms unrivalled exposure to their products
  • Posts on host Li Sisi’s bright lipstick go viral as Strathberry bag used by comedian Ma Li in a skit rapidly sells out
Topic |   Lunar New Year

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Roy Wang, the Chinese singer-songwriter and member of the popular boy band TFBoys, which took part in this year’s Chinese ‘Chunwan’ television variety gala on Lunar New Year’s Eve. Photo: [email protected]__obsession
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