Gen Z's consumer habits are changing products and brands, and luxury companies need to keep up. Photo: VCG
Jing Daily
Opinion

Opinion

Jing Daily

China’s Generation Z: All you need to know about luxury’s extreme disruption force

It is always digital first for this demographic, and traditional luxury, premium and lifestyle brands need to reconsider how to create engaging consumer experiences

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Gen Z's consumer habits are changing products and brands, and luxury companies need to keep up. Photo: VCG
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