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Tod’s Factory teams up with former Lanvin designer Alber Elbaz for new collection

STORYWinnie Chung
Alber Elbaz collaborates with Tod’s Factory on a line of accessories.
Alber Elbaz collaborates with Tod’s Factory on a line of accessories.
Fashion

Tod’s chairman, Diego Della Valle, says the collection will be out in about three months and will be very ‘interesting’

Italian leather goods and lifestyle label Tod’s has announced a new collaboration with former Lanvin designer Alber Elbaz for a new range of accessories to hit the market in the summer. The collaboration will be part of Tod’s Factory, a new initiative launched by the Italian brand last September as a “lab” to test and try new ideas and partnerships.

“The T Factory project is a new business model for our group,” says Tod’s chairman, Diego Della Valle. “We are in the high-quality luxury business, we are in handmade products, we are an Italian lifestyle. That’s our DNA. At the same time, we want to do a lot of experiments. This is the big support to the original products.”

T Factory collaborations will not only be limited to fashion design. The brand also recently collaborated with Paris-based architect and interior designer India Mahdavi to turn Tod’s latest concept store in London’s Chelsea into the Sloane Street Apartment, a lifestyle space that offers the comfort of home.

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“T Factory is like a lab where we do many things. Some are interesting, some are not, but what we try to do are very modern things. The next collaboration may be with an Asian designer around the concept of sustainability,” adds the Italian native.

Diego Della Valle
Diego Della Valle

Elbaz will be the second designer to collaborate with Tod’s at the Factory after No 21 and Rochas designer Alessandro Dell’Acqua, whose reinterpretations of the Tod’s DNA can be seen in stores now.

The Moroccan-Israeli Elbaz has been largely out of the public eye since he was unceremoniously ousted from Lanvin, where he presided from 2001 to 2015.

He bounced back into the limelight at last September’s New York Fashion Week with his playful collaboration with LeSportsac. The new T Factory project started off as banter between old friends about a year ago.

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