The ’Ciao by Tod's‘ campaign launched by the Italian leather goods company, Tod’s, failed to engage enough with Chinese consumers, who want to be a meaningful part of a luxury brand’s journey. Photo: Tod's

From Gucci to Dior: how luxury brands cleverly use social media like WeChat to engage the China market

Western companies are quickly adapting their online marketing strategies to connect with mainland millennials and Gen Zers so they feel more ‘involved’ in products

Topic |   Luxury in China

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The ’Ciao by Tod's‘ campaign launched by the Italian leather goods company, Tod’s, failed to engage enough with Chinese consumers, who want to be a meaningful part of a luxury brand’s journey. Photo: Tod's
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Karl Lagerfeld was apparently involved in every aspect of the design of the apartments, from the architecture to the interiors. Photo: Adam Pretty / Getty Images for Chanel

How a Taipei developer drafted Karl Lagerfeld to give luxury flats extra appeal

  • With property prices stagnant for years, the late style icon’s foray into architecture may be the ultimate fashion statement for Taiwan’s ageing wealthy
Topic |   Fashion

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Karl Lagerfeld was apparently involved in every aspect of the design of the apartments, from the architecture to the interiors. Photo: Adam Pretty / Getty Images for Chanel
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