The ’Ciao by Tod's‘ campaign launched by the Italian leather goods company, Tod’s, failed to engage enough with Chinese consumers, who want to be a meaningful part of a luxury brand’s journey. Photo: Tod's

From Gucci to Dior: how luxury brands cleverly use social media like WeChat to engage the China market

Western companies are quickly adapting their online marketing strategies to connect with mainland millennials and Gen Zers so they feel more ‘involved’ in products

Topic |   Luxury in China

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The ’Ciao by Tod's‘ campaign launched by the Italian leather goods company, Tod’s, failed to engage enough with Chinese consumers, who want to be a meaningful part of a luxury brand’s journey. Photo: Tod's
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