Online travel agencies like Ctrip are launching initiatives to cater to the travel needs of affluent Chinese travellers. Photo: Shutterstock

As China’s super-rich ditch group tours for bespoke experiences, can its travel industry keep up?

Demand is growing among wealthy and adventurous Chinese travellers for personalised and curated overseas getaways in what is still a fledgling market

Topic |   Luxury in China

TOP PICKS

Online travel agencies like Ctrip are launching initiatives to cater to the travel needs of affluent Chinese travellers. Photo: Shutterstock
READ FULL ARTICLE