Having a material goal is motivating Chinese millennials to work gruelling hours and reward their efforts along the way by investing in luxury goods. The ultimate goal is stay on track to achieve a better life in a competitive environment.

Why China’s hard-working millennials see luxury as their reward

While the West rejects the ‘spend more, earn more lifestyle’, many ‘996’ Chinese millennials see it as an inspiring career template

Topic |   Luxury in China

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Having a material goal is motivating Chinese millennials to work gruelling hours and reward their efforts along the way by investing in luxury goods. The ultimate goal is stay on track to achieve a better life in a competitive environment.
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