Many luxury brands which may once have overlooked the opportunity presented by well-heeled Chinese foreign students keen to spend their (parents’) money, are tailoring their marketing strategies to appeal to them. Photo: VCG

Why are Chinese foreign students spending their parents’ money on London’s luxury brands?

Well-heeled Chinese foreign students want to appear affluent and well-travelled, and London’s luxury brands know how to deliver

Topic |   Millennial style

TOP PICKS

Many luxury brands which may once have overlooked the opportunity presented by well-heeled Chinese foreign students keen to spend their (parents’) money, are tailoring their marketing strategies to appeal to them. Photo: VCG
READ FULL ARTICLE
The Whitsundays in Queensland attracts many travellers looking for pristine sites to explore.

What makes Australia the dream destination for luxury travellers from China and Hong Kong?

Luxury travellers spend up to US$12,000 per trip, nearly four times the average spend

Topic |   Australia

TOP PICKS

The Whitsundays in Queensland attracts many travellers looking for pristine sites to explore.
READ FULL ARTICLE