Many luxury brands which may once have overlooked the opportunity presented by well-heeled Chinese foreign students keen to spend their (parents’) money, are tailoring their marketing strategies to appeal to them. Photo: VCG

Why are Chinese foreign students spending their parents’ money on London’s luxury brands?

Well-heeled Chinese foreign students want to appear affluent and well-travelled, and London’s luxury brands know how to deliver

Topic |   Millennial style

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Many luxury brands which may once have overlooked the opportunity presented by well-heeled Chinese foreign students keen to spend their (parents’) money, are tailoring their marketing strategies to appeal to them. Photo: VCG
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