Chinese millennials are highly conscious of brands, quality and value, and like all young people around the world, like to buy something that embodies their lifestyle choice. Photo: Shutterstock.

Are Chinese millennials willing to pay more for sustainable goods?

Reports suggest nation’s younger shoppers make ethical choices, buying goods not for their status, but because of their quality and style

Topic |   Millennial style

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Chinese millennials are highly conscious of brands, quality and value, and like all young people around the world, like to buy something that embodies their lifestyle choice. Photo: Shutterstock.
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