Chinese millennials are highly conscious of brands, quality and value, and like all young people around the world, like to buy something that embodies their lifestyle choice. Photo: Shutterstock.

Are Chinese millennials willing to pay more for sustainable goods?

Reports suggest nation’s younger shoppers make ethical choices, buying goods not for their status, but because of their quality and style

Topic |   Millennial style

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Chinese millennials are highly conscious of brands, quality and value, and like all young people around the world, like to buy something that embodies their lifestyle choice. Photo: Shutterstock.
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People are spending more of their money on pets, such as quality food and treats, including a range of The Pioneer Woman-branded Purina pet treats inspired by the food cooked by Ree Drummond (above) in her American reality television show, The Pioneer Woman. Photo: Purina

Dogs over children: how millennials are feeding the US$225 billion pet care industry

  • People in North America spent US$225 billion last year looking after their animals, with brands keen to cater to growing demand for healthier, gourmet pet foods
Topic |   Millennial style

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People are spending more of their money on pets, such as quality food and treats, including a range of The Pioneer Woman-branded Purina pet treats inspired by the food cooked by Ree Drummond (above) in her American reality television show, The Pioneer Woman. Photo: Purina
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