She’s super wealthy, has lots of leisure time on her hands, and she usually controls the finances, yet big brands have, until now, largely neglected the high status Hong Kong wife. Marketing research into the tai tai’s lifestyle and spending habits is suggesting that they do so at their peril. Photo: Shutterstock
She’s super wealthy, has lots of leisure time on her hands, and she usually controls the finances, yet big brands have, until now, largely neglected the high status Hong Kong wife. Marketing research into the tai tai’s lifestyle and spending habits is suggesting that they do so at their peril. Photo: Shutterstock
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