She’s super wealthy, has lots of leisure time on her hands, and she usually controls the finances, yet big brands have, until now, largely neglected the high status Hong Kong wife. Marketing research into the tai tai’s lifestyle and spending habits is suggesting that they do so at their peril. Photo: Shutterstock

What a Hong Kong tai tai likes to spend her money on – and how luxury brands can help

The ultra-wealthy Hong Kong wife is a savvy consumer who appreciates personalised care and great customer service, yet brands have largely neglected her. Here’s why they shouldn’t

Topic |   Luxury in China

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She’s super wealthy, has lots of leisure time on her hands, and she usually controls the finances, yet big brands have, until now, largely neglected the high status Hong Kong wife. Marketing research into the tai tai’s lifestyle and spending habits is suggesting that they do so at their peril. Photo: Shutterstock
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