Three Minutes by Apple was a lauded example of a brand film. Photo: China Brand Insider

From Apple to Peppa Pig – the best brand videos made for China this decade

Apple and Peppa Pig’s viral video hits prove that brand videos are far from dead in China – from Prada and Chevrolet’s artsy early works to the present day, these are best brand videos to target China since 2010

Topic |   Fashion

TOP PICKS

Three Minutes by Apple was a lauded example of a brand film. Photo: China Brand Insider
READ FULL ARTICLE
Guli Nazha plays the co-founder of Shenzen’s real-life fashion house Ellassay in TV drama Return the World to You.

Brand-packed TV drama Return the World to You sold high fashion to the small screen in China – did it work?

Sponsored by Shenzen’s Ellassay and packed with product placement from more than 120 designer labels, the C-drama series starring Guli Nazha is a case study in selling while you stream – but audience reviews on Douban were unconvinced

Topic |   Streaming video and TV

TOP PICKS

Guli Nazha plays the co-founder of Shenzen’s real-life fashion house Ellassay in TV drama Return the World to You.
READ FULL ARTICLE