Gen Z understands the importance of staying informed, and this knowledge has formed their beliefs that brands should adopt socially and environmentally responsible practices. Photo: Shutterstock

4 ways luxury brands are failing Gen Z consumers – especially in China

As millennial consumers age and settle down, Gen Z is undoubtedly the next market gold rush – especially in China – but luxury brands need to up their game in inclusion, diversity, honesty and video content to get ahead

Topic |   Gen Z

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Gen Z understands the importance of staying informed, and this knowledge has formed their beliefs that brands should adopt socially and environmentally responsible practices. Photo: Shutterstock
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