As the global Covid-19 situation worsens, brands are prioritising the slow recovery of China’s market. Photo: Jing Daily As the global Covid-19 situation worsens, brands are prioritising the slow recovery of China’s market. Photo: Jing Daily
As the global Covid-19 situation worsens, brands are prioritising the slow recovery of China’s market. Photo: Jing Daily

Can ‘revenge spending’ save luxury brands in China as shoppers emerge from coronavirus lockdown?

Shoppers are slowly returning to the streets and are ready to spend – but will the buying binge be enough to resuscitate struggling brands in China?

Topic |   Luxury in China
As the global Covid-19 situation worsens, brands are prioritising the slow recovery of China’s market. Photo: Jing Daily As the global Covid-19 situation worsens, brands are prioritising the slow recovery of China’s market. Photo: Jing Daily
As the global Covid-19 situation worsens, brands are prioritising the slow recovery of China’s market. Photo: Jing Daily
READ FULL ARTICLE