China’s luxury attempt to go online: are digital showrooms the answer to the disrupted fashion calendar? Photo: Weibo
From Louis Vuitton’s live streams to Shanghai Fashion Week with Tmall: how the luxury sector in China adapted to the coronavirus pandemic
TikTok, Taobao, Shanghai Fashion Week online, LV’s Little Red Book, and other Chinese platforms showcased luxury items and earned millions of dollars
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Luxury in China
China’s luxury attempt to go online: are digital showrooms the answer to the disrupted fashion calendar? Photo: Weibo