China’s luxury attempt to go online: are digital showrooms the answer to the disrupted fashion calendar? Photo: Weibo China’s luxury attempt to go online: are digital showrooms the answer to the disrupted fashion calendar? Photo: Weibo
China’s luxury attempt to go online: are digital showrooms the answer to the disrupted fashion calendar? Photo: Weibo

From Louis Vuitton’s live streams to Shanghai Fashion Week with Tmall: how the luxury sector in China adapted to the coronavirus pandemic

TikTok, Taobao, Shanghai Fashion Week online, LV’s Little Red Book, and other Chinese platforms showcased luxury items and earned millions of dollars

Topic |   Luxury in China
China’s luxury attempt to go online: are digital showrooms the answer to the disrupted fashion calendar? Photo: Weibo China’s luxury attempt to go online: are digital showrooms the answer to the disrupted fashion calendar? Photo: Weibo
China’s luxury attempt to go online: are digital showrooms the answer to the disrupted fashion calendar? Photo: Weibo
READ FULL ARTICLE