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Navigating China's ambiguity towards LGBT issues is not easy for global brands. But fashion, with its discretionary and progressive nature, has always been the agent of change. Photo: Jing Daily
Is China changing its LGBT views? Tmall campaigns and Weibo posts give us a hint
China has world’s largest LGBTQ+ community, and rich Chinese who spend on luxury fashion brands are more than happy see advertising reflecting positive images of those citizens
Navigating China's ambiguity towards LGBT issues is not easy for global brands. But fashion, with its discretionary and progressive nature, has always been the agent of change. Photo: Jing Daily
