Navigating China's ambiguity towards LGBT issues is not easy for global brands. But fashion, with its discretionary and progressive nature, has always been the agent of change. Photo: Jing Daily Navigating China's ambiguity towards LGBT issues is not easy for global brands. But fashion, with its discretionary and progressive nature, has always been the agent of change. Photo: Jing Daily
Navigating China's ambiguity towards LGBT issues is not easy for global brands. But fashion, with its discretionary and progressive nature, has always been the agent of change. Photo: Jing Daily

Is China changing its LGBT views? Tmall campaigns and Weibo posts give us a hint

China has world’s largest LGBTQ+ community, and rich Chinese who spend on luxury fashion brands are more than happy see advertising reflecting positive images of those citizens

Topic |   LGBT
Navigating China's ambiguity towards LGBT issues is not easy for global brands. But fashion, with its discretionary and progressive nature, has always been the agent of change. Photo: Jing Daily Navigating China's ambiguity towards LGBT issues is not easy for global brands. But fashion, with its discretionary and progressive nature, has always been the agent of change. Photo: Jing Daily
Navigating China's ambiguity towards LGBT issues is not easy for global brands. But fashion, with its discretionary and progressive nature, has always been the agent of change. Photo: Jing Daily
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